Why BERT

Technical gear, including footwear, is designed to excel in a specific activity and not to be worn out doing something else. Cyclists hate destroying their cleats on the pavement before and after a ride. Climbers detest wearing their climbing shoes from their front door to the mountain. And windsurfers would never wear their boots on the way to the beach. The more sophisticated sports /outdoor footwear becomes, the harder it is to use it for any other use. Until now, no one has given you the gear that takes you to your favorite sport and brings you back home, or so you thought...

Our Vision

To be a ritual part of every active life enthusiast’s pre-and-post activity routine.

We will be as naturally embedded in active outdoor culture as helmets, carabiners, innertubes, suncream, board wax and water bottles.

Our Mission

To use powerful and personal storytelling - led by diverse and authentic active life enthusiasts from all over the world - to celebrate the simple brilliance of the Bert solution and build a community around the shoe you never knew you needed and can’t live without.

Our Values

  • We can’t sit still

    We feel most alive when we are out in the world, exploring, moving and challenging ourselves to make the most of every single day.

  • We go our own way

    We are motivated by new journeys, new pathways and new solutions and wherever they take us is where we want to be.

  • We take great care

    We put a deep love for our planet and an unbreakable devotion to our community at the heart of everything we do.

Design

When we embarked on the design journey of Bert shoes, our vision was to create footwear that seamlessly blended with your feet, providing the sensation of wearing a cozy sock. Our objective was to capture the natural contour of the foot, which prompted us to begin by sketching the actual outline of a foot. From these sketches, we conceptualized our design.

Our goal was to develop a product that combined the cozy comfort of slippers with an elevated level of versatility – something you could wear around the clock, experiencing the sensation of walking on clouds, all while maintaining a stylish appearance.