Why BERT

Technical gear, including footwear, is designed to excel in a specific activity and not to be worn out doing something else. Cyclists hate destroying their cleats on the roads, trails and gravel before and after a ride. And hikers only want to wear their hiking boots when they’re hiking…not before, not after. The more sophisticated outdoor sports footwear becomes, the more inappropriate it is for wear outside the activity itself. 

Add to this the fact that passionate sportspeople get as excited about their gear as they do the sport itself! If there’s a new piece of apparel or technology that can enhance their experience, they are in! We are here for the world’s most committed kit-junkies!

Finally,  active people like hikers and bike-packers are always looking for ways to save space and weight.  When they pack for the adventure ahead, every inch and gram counts. Packing smart is key. That's why Bert shoes are made to squeeze into the tightest places, freeing up much-needed space and keeping you light on your feet wherever you go. 

This is why we created BERT: The other shoe. 

Our Vision

To be a ritual part of every active life enthusiast’s pre-and-post activity routine.

We will be as naturally embedded in active outdoor culture as helmets, carabiners, innertubes, suncream, board wax and water bottles.

Our Mission

To use powerful and personal storytelling - led by diverse and authentic active life enthusiasts from all over the world - to celebrate the simple brilliance of the Bert solution and build a community around the shoe you never knew you needed and can’t live without.

Our Values

  • We can’t sit still

    We feel most alive when we are out in the world, exploring, moving and challenging ourselves to make the most of every single day.

  • We go our own way

    We are motivated by new journeys, new pathways and new solutions and wherever they take us is where we want to be.

  • We take great care

    We put a deep love for our planet and an unbreakable devotion to our community at the heart of everything we do.

Design

When we embarked on the design journey of Bert shoes, our vision was to create footwear that seamlessly blended with your feet, providing the sensation of wearing a cozy sock. Our objective was to capture the natural contour of the foot, which prompted us to begin by sketching the actual outline of a foot. From these sketches, we conceptualized our design.

Our goal was to develop a product that combined the cozy comfort of slippers with an elevated level of versatility – something you could wear around the clock, experiencing the sensation of walking on clouds, all while maintaining a stylish appearance.